When I started my business I was just about broke. My cash flow from my existing businesses was nil, and I was employed part time as a nanny for my grandson. Since I had spent my remaining savings on joining this company, my start-up promotional budget was zero. Using credit cards was not an option, since I was already in debt and did not want to add any more.
My goal was to build my business on a pay as I go basis. The challenge was to find ways to do promotion and marketing on a very low budget. Read More